Gaga Goes Vogue
Vogue Magazine focuses on Lady Gaga’s fashion and Fame in September 2012 feature
Vogue stirred the Haus of Gaga on August 14 with its 916 page September issue, celebrating fashion history through the innovative style of Lady Gaga.
Dressed in a florescent pink Marc Jacobs mermaid gown, the pop queen managed to inch away from her eccentric March 2011 cover and move towards a classic, ground-breaking style. Trading a pastel, pink wig in for a platinum blonde, afro-like hairdo, Gaga tweeted (@ladygaga) and posted on littlemonsters.com that she channeled professional drag queen and singer RuPaul and the Muppet’s Fozzie Bear for the cover.
Gaga leaked the cover photo to her 28.7 million followers on August 8 via Twitter, simultaneously apologizing to Vogue Editor-in-Chief Anna Wintour.
“Sorry Anna, but the underground kids deserve it. Bisous!” she said.
The “Mother Monster” also released her fragrance “Fame” on August 16 after months of magazine ads sparking many readers’ curiosity. YouTube channel hauslaboratories uploaded three film-noire videos to promote the official release as well as complement the first black eau de perfume by the Paris-based company. Each video touches upon Gaga’s thought-provoking, risqué advertising campaign, introducing viewers to Lady Gaga’s own version of fame.
“[The perfume] must be black. It must be enticing… but the look of it must terrify you,” Gaga said in Vogue’s September feature.
Successfully enticing consumers, “Fame” is the number one perfume in the United States as of August 24.
- Sierra Stewart, Design Editor